Exhibition stand construction is...?

... my life's work with many tens of thousands of hours of experience.

Is a life's work something you can ever let go of?

No - of course not. It's like with children - even when they're grown up, you're still there for them and interested in them and their lives.

What is so fascinating about the trade show industry?

It never gets boring. Everything was and is in flux - from the very beginning. The type of orders, the demands of the exhibitors, the technical possibilities: It changes. Not overnight. But continuously. The power of a good idea, on the other hand, has endured to this day.

And how do you recognize a good idea?

It's a joy to behold, it grabs you.