What does trade fair construction mean to you?

For me, it means projecting brand strategies into the space.

What is your job?

Conceptualising the right brand space.

What excites you about your job?

I love to develop spatial experiences that have the desired effect on the guests.

Your tip for a successful trade fair appearance?

It is very important to define clear goals. Because at the end of the day, the corporate goal is the basis of everything.