10 short suggestions for better trade fairs.

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We asked ourselves in the team: If you could give exhibitors just one tip for a successful trade fair stand - what tip would that be in your opinion? Here are our answers from practice for practice: 

 
1. Think of the end right at the beginning: exhibitors should reserve enough time for careful planning of the exhibition stand.

2. The stand can be an oasis of well-being in a busy trade fair environment.

 

Here you can feel that the topic of hospitality is important for the exhibitor.
© by HALLMANN Messebau & Design

 

3. Skilful lighting is always a strong partner for effective trade fair presentations.

Architecture and light form a strong symbiosis.
© by HALLMANN Messebau & Design

 

4. Do not focus only on functional aspects. 

5. Trade fair attractions are important.

 

An extremely attractive trade fair magnet: A converted delivery van becomes an eye-catcher and attraction for friends of good taste.
© by HALLMANN Messebau & Design

 

 

6. Graphics can tell whole stories in under two seconds.

 

This very successful large graphic gives a feeling of space, symbolizes team spirit and tells the story of the products in use. The exhibitor's employees were available as models.
© by HALLMANN Messebau & Design

 

 

7. If you want to inspire, you have to offer something new. Be brave.

8. Show me your target group and I'll tell you what your ideal trade fair stand looks like.

 

For discerning visitors from industry: a tidy lounge with far-sightedness - thanks to the double floor.
© by HALLMANN Messebau & Design

 

9. Less somtimes is more: That also applies to trade fair design.

 

An example of a tidy and effective product presentation.
© by HALLMANN Messebau & Design

 

10. Reserve enough time the evening before the fair.

 

 

Text according to interview: Petra Hallmann

 

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