White washed brick, full height windows with glazing bars, natural ship decking: This is the Hanseatic themed brand space from Velox, a chemical distributor from the Hanseatic city of Hamburg. Both levels of the two floor stand the stand-out brand architecture provides the many visitors to the exhibition a range of different feel good scenarios. The ground floor features a product presentation with information about innovations from Velox and its partners. Noteworthy is the stylish graphics concept that is optimally integrated into the stand design.
Two eight-metre tall walls of water frame the stand activities in an attention-grabbing and refreshing way.
Velox is leading European company supplying raw material specialities to the plastics industry. Founded in 1993, the company is based in Hamburg and today has offices in 18 countries with more than 200 employees. Velox has a comprehensive network of more than 45,000 contacts in various branches of industry, close partnerships with laboratories, development centres and manufacturers of machinery as well as reliable logistics and warehousing concepts.
The K trade fair takes places every three years in Düsseldorf. It is the world’s largest and most important trade show for the plastics and rubber industry. This key industry event was visited by 230,000 professionals from 160 countries. Top international decision makers stood face to face with 3285 exhibitors on the approx. 174,000 m² fully booked exhibition site. The overall good economic health of the sector also helped to ensure a very positive and optimistic atmosphere among exhibitors and visitors.