A place to refuel, pause briefly – and move on with renewed energy. This familiar idea is the foundation for Kroschke’s 90 m² stand at A+A in Düsseldorf. Price boards, a light canopy, a gas-pump-style counter, oil-drum seating, and diner or workshop imagery bring the world of a service station to life. The result: a concept that instantly connects – with a clear message at its core: consultation and service.
Visitors don't just experience a striking stand design – they also encounter real brand proximity. Large-scale visuals show actual Kroschke employees instead of anonymous models – a strong statement of personal consultation. The design turns an abstract service into something tangible:
“Need service? Fuel up here!”
Exhibitor Kroschke sign-international, based in Braunschweig, supplies products for traffic and occupational safety as well as industrial and safety signage. Around 500 employees, focus: PPE trade. | Trade Fair A+A is the world’s leading trade fair for safe and healthy working, held every two years in Düsseldorf. | Stand Size 90 m², head stand | Photos: Martin Gaissert | Exhibition Design, Project Management, Production, Assembly by HALLMANN Messebau & Design, Düsseldorf. Learn more about our team and values → About Us
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