HALLMANN Messebau & Design in figures.
- In 1972 Bruno Hallmann founded the trade fair construction company in Düsseldorf, which is the nucleus of our present company. It all began with orders at the shoe trade fair GDS. In addition to trade fair stands - which always accounted for the lion's share of the business - sales rooms for outdoor use were created over the years, especially for Christmas and craft fairs. We also set up numerous store premises. When system stands came into fashion towards the end of the 70s, we also offered them.
- From 1990 we specialized completely in the planning & production of individual exhibition stands and brand rooms.
- In 1992 we celebrated our first turnover million and in 2010 the 3000th project realization. Yeah!
- Today we realize an average of 80 exhibition stands per year - each stand is unique.
- Our smallest booth is 3.5 m² and the largest 4,200 m².
- We are 14 team players and have 3 managing directors from one family. Our female quota is 57%.
- We also have a network of freelance fitters that has grown over many years and who contribute a great deal to the success of our exhibition stands.
- We have been working successfully with many of our customers for years.
What a characterful trade fair stand can do. For customers and for us.
A customer story as a journey to success.
It was the 1990s. We had been supporting a customer for several years with a simple stand. The stand had everything a stand needs. Just nothing special. Frankly speaking: The booth was interchangeable. Success fell short of the exhibitor's expectations.
Moment of change.
Only a low point in the trade show results was to lead to a turnaround. Now our client followed our advice to test a trade show concept that would express its brand personality. From a generic stand, we developed a stand with character that underlined the company's approachable and customer-friendly nature.
What were the concrete results?
The exhibitor and his team identified with their new brand identity. They were even proud. They found it easier to actively approach trade show visitors. Guests appreciated the value of the products on exhibit more. The otherwise time-strapped visitors also allowed themselves more quiet time for their conversations. They obviously felt more comfortable and opened up to the company's messages.
Our takeaway.
Stories like this are a valuable treasure in our history. They prove that - especially in the B2B environment - the staged brand personality makes the difference between success and failure at the trade show. The knowledge of this is the basis for the now hundredfold proven strategy that we choose today: Move out of comparability and into a trade show booth with brand flair, atmosphere and style.
You may be asking yourself right now, does this work with every brand? Our answer is clear: Yes, any brand can fascinate visitors. There is only one prerequisite: You have to want it.
