Do you know the story of the hare and the hedgehog? It's the one about the clever hedgehog who always wins against the fast rabbit because his wife doubles him. No matter how fast the hare runs - at the finish line, he always hears the same phrase from the hedgehogs: "I'm already there!" Just like the hedgehog, the exhibitor eLearning has also set up a new concept for its brand Bildungsinnovator. The ingenious idea: instead of just one large stand area, he rented five smaller stand areas.
Our task: "Create us five booths, separate yet connected and above all: typical Bildungsinnovator."
So we first developed a black and orange outfit for each booth unit. Dressed like this, the individual booths now looked pretty similar, although each naturally had different things to offer. And we also spun a proverbial red thread: A geometric thread pattern that was different on each booth unit.
And Mr. Hare from the competition? Phew - he was a bit annoyed. Because no matter how hard he tried, the Bildungsinnovator brand was already there.
Exhibitor eLearning Manufaktur GmbH. More than 40 employees work for the Bildungsinnovator brand at its locations in Düsseldorf, Kleve and Vienna. And they provide over 2.4 million learners in 56 countries with self-developed learning products, focusing on topics such as leadership and self-competence. The learning products offered include videos, flashcards and edutainment magazines. I Industry Sector Continuing education I Trade Fair Learntec 2019, Karlsruhe I Stand Size total 111 m² I Special Feature 111 m² divided into 5 stand units I Trade Fair Design, Project Management, Production, Assembly HALLMANN Messebau & Design I Photos Johannes Vogt
Are you also one of those marketers who want to try other ways? What is your way?
If you're looking for a professional who can think off the beaten path, then you've come to the right place. Tell us about your ideas. And together we will make something out of it. Feel free to contact us or send us an e-mail. We are looking forward to helping you achieve a great result at your trade fair appearance.
