The exhibition concept shows the same fine and uncomplicated design made up of clear lines that the MHK Group used for its brand architecture. The use of this brand architecture is intended to symbolise how the servicer partners being exhibited belong to MHK whilst simultaneously emphasising that company’s independence by using the blue colour palette of CARAT’s brand design.
Alongside plenty of space for intensive discussions and software demonstrations, the catering zone and an inviting bar area, this year’s stand features a large show kitchen. This attraction to stimulate all the senses was one of the best and most sought-after highlights for visitors to the exhibition. Exclusively for invited guests is an atmospheric and generous meeting space with a loft aesthetic using unplastered brickwork and large industrial windows with a deceptively real simulated view over Cologne.
A highly memorable special effect can be seen with the Carat logo embedded into the staircase.
CARAT shows you the opportunities associated with professional planning software for presentations in the specialist retail sector. The company is part of the MHK Group and specialises in the production of planning software for the kitchens and furniture trade. The company has 140 employees and has been highly successful for over 25 years. At the IMM, the company comes face to face with their target group who benefits from their products. Giving advice and having sufficient capacity to do so is therefore at the top of the CARAT’s agenda for a successful exhibition appearance
The imm cologne opens its doors each year and is the internationally most important furnishing exhibition in the furnishings market. A feature of this exhibition is the emphasis that the exhibitor places on the presentation of its products. At the 2016 exhibition, around 100,000 industry professionals came to see the innovations brought out by around 1300 exhibitors from around 50 countries.