The Kronenbrot stand shows how thoughtful design can make brand values visible – and tangible.
The goal: Create an emotional experience that conveys the warmth and craft of baking – without relying on big words.
To achieve this, the concept relies on authentic elements like wooden crates, chalkboards, rustic materials, and carefully placed lighting accents. An open layout invites visitors to taste the products, while seating areas in warm colors create space for conversation.
Product presentation and hospitality go hand in hand – the stand feels like a modern take on a traditional bakery. And that’s what makes it stand out: not loud, but striking. Not playful, but clear.
Exhibitor Kronenbrot AG I Industry Baked Goods Manufacturers I Trade Fair Anuga, in Cologne I Stand Size 68 m² I Advertising Agency Melters Werbeagentur I Photos Annika Feuss I Trade Fair Design, Project Management, Production, Installation HALLMANN Messebau & Design, Düsseldorf
We design and build exhibition stands that make your products shine – thoughtfully planned, high-quality in execution, and tailored to your audience.
HALLMANN Messebau & Design from Düsseldorf: We’re here to help you turn your trade fair presence into real success.
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