When you enter the Kronenbrot stand at the latest, you notice that the stomach has been growling all along. The sight of freshly sliced bread and the beguiling scent of a multitude of fresh bread livers are simply too seductive. This effect is the result of the deliberately lavish product presentation, which conveys pleasure in enjoyment as well as profound knowledge of the bakery trade. The trade fair design relies on the look and charm of a 19th-century bakery to enhance emotional appeal. Quotes from this look include a white-washed brick wall, half-height wooden panelling with a subsequent slate wall, a black and white tiled floor, as well as hanging lights and industrial-look product displays.
The exhibitor Kronenbrot is a North Rhine-Westphalian bakery product manufacturer that has been focusing on freshness and regionalism in its product range since 1865. With around 1,100 employees, Kronenrott-KG is today the largest supplier of bakery products from NRW. The advertising agency Melters from Düsseldorf supports Kronenbrot KG in its marketing strategy. In this context, Melters Werbeagentur has also developed the basic idea for the trade fair presentation.
Anuga is the world's leading business platform for the international food industry, which takes place every two years in Cologne. After the event, many exhibitors agreed that this year's 34th Anuga was a record-breaking success, according to the final report of the trade fair. The Anuga 2017 was visited by 165,000 trade visitors from 198 countries.