At the latest when you enter the Kronenbrot stand, you realize that your stomach has actually been growling all along. The sight of bread freshly sliced lengthwise and the captivating aroma of a multitude of fresh bread loaves are simply too tempting. This effect is the result of the deliberately lavish product presentation, which conveys the pleasure of enjoyment as well as profound knowledge about the bakery craft.
For the purposeful reinforcement of the emotionalization the fair Design sets on the look and charm of a bakery from the 19.century. Quotations from this look are a white-lined brick wall, half-height wood paneling with adjoining slate wall, black-and-white tiled floor, as well as pendant lights and goods presenters in an industrial look.
Exhibitor Kronenbrot AG is a North Rhine-Westphalian baked goods manufacturer that has been focusing on the freshness and regionality of its product range since 1865. The advertising agency Melters from Düsseldorf supports Kronenbrot KG in its marketing strategy. In this context, the Melters advertising agency also developed the basic idea for the trade fair presentation.I Industry Baked Goods Manufacturers I Trade Fair The Anuga is the world's leading business platform for the international food industry, held every 2 years in Cologne. Anuga 2017 was visited by 165.000 trade visitors from 198 countries. I Stand Size 68 m² I Trade Fair Design, Project Management, Production, Installation HALLMANN Messebau & Design I Advertising agency Melters Werbeagentur I Photos Annika Feuss
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