Project

MHK | imm cologne/LivingKitchen | 435 m²

How brand architecture plays on the difference between heavy and lightweight.

“We give it our best and provide top services in all sectors. We demand the best from ourselves and others and that is how it must stay.” This is the motto of the MHK Group.


A fine and uncomplicated design using clear lines is our answer to the tough demands of the MHK Group. The black wooden slat lend an unmistakable character to the brand appearance and divide the large space into different functional areas. The large wooden slats, each with its own dimensions, are glued together to give an impression of being very lightweight, almost as if they were floating. This lightweight appearance is particularly apparent around the large and inviting hospitality counter that forms the heart of the stand. To the rear of the counter are large mirrors and bright white illuminated glass panels that have the effect of making the space seem larger and lending it the atmosphere of an elegant hotel lobby. A classy meeting point for visitors to the stand.


An inviting exhibition stand to meet the highest of demands

Large graphics with emotive kitchen designs from MHK give depth to the space with a comfortable atmosphere. This ambience allows visitors to experience the philosophy of quality up close whilst getting advice or enjoying an exquisite lunch.

The ball cute is a small gesture of hospitality. This structure acts as a prompt from MHK to trade show visitors to take away with them a small greeting from the kitchen professionals in the form of a ball. Few visitors to the exhibition will be able to resist this charming invitation.

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The MHK company

MHK Group is a buying and service provider association that has set itself the goal of building a strong network by bringing together industry, retail and consumers. Around 430 employees work hard at the head office in Dreieich to realise their vision of sustainable value creation. Their core segment is the specialist kitchen trade. With already more than 2500 retail partners, the benefits of this cooperation have certainly been demonstrated by the MHK Group. The MHK Group places the highest priority on quality in all sectors.

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Why an exhibition stand at imm cologne / LivingKitchen represents a promise of quality

Anyone who has a stand at the world’s most important interior design exhibition carries the great burden of having to demonstrate the innovation value of their products as well as their brand.  This exhibition is where key trends and innovations from the interior design sector are on show. Many visitors are themselves (interior) architects, designers, planners and traders from various specialist sectors with an unerring eye for quality for finishes and presentation. The imm cologne takes place each year. LivingKitchen takes place in conjunction with the imm cologne only every two years and attracts around 150,000 visitors.

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Key Facts

Exhibition imm cologne/LivingKitchen 2013, Köln I Exhibitor MHK Marketing Handel Kooperation GmbH & Co. Verbundgruppen Holding KG I Sector Services with a specialist focus on kitchens I Stand size 435 m² I Distinctive feature From initial conception to realisation in just 10 weeks I Design 4 revision cycles I Exhibition design, project management, production, assembly hallmann Messebau-Gesellschaft I Photos Martin Gaissert

 

Inspired? Impressed? Curious?

Then we should get to know each other. Call us on +49 (211) 8767330 or send us an email. We look forward to you and your project. 

 

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