Exhibition design that unites and distinguishes
For the joint stand of MHK and CARAT, we developed a concept that combines strong brand presence with architectural structure. Black vertical slats run as a recurring design element across the entire stand, visually linking the two brand areas into a cohesive whole.
Each brand remains clearly recognizable: MHK focuses on openness, communication, and service, while CARAT showcases its technological expertise through clean lines and digital clarity. The distinct use of CI colors – red for MHK and blue for CARAT – provides both visual orientation and brand individuality.
A central axis guides visitors intuitively through the space. Generous consulting areas, presentation zones, and semi-private lounges ensure clarity and depth. The result is a shared stand that is not only efficient in terms of space but also architecturally refined – demonstrating how multiple brands can appear side by side without losing their uniqueness.
Exhibitors MHK Marketing Handel Kooperation GmbH & Co. Verbundgruppen Holding KG and CARAT Gesellschaft für Organisation und Softwareentwicklung mbH I Exhibition imm cologne is the leading international trade fair for furniture and interior design. Every two years, it takes place alongside LivingKitchen – the central platform for the global kitchen industry. I Stand size: 750 m² total (combined for both exhibitors) I Photos: Martin Gaissert I Design, project management, production, installation: HALLMANN Messebau & Design, Düsseldorf
We design stands that allow multiple brands to shine – clearly structured, visually coherent, and with space for individual identity.
HALLMANN Messebau & Design from Düsseldorf: We create exhibition concepts that bring order and visibility to shared spaces.
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