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The Deutsche Welle is Germany's international broadcaster for more than 60 years. The sales philosophy of the successful channel for serious journalism is: "Think globally, act locally".

An international network of more than 4,000 partners transports and distributes the broadcaster's high-quality and independent content. In accordance with this philosophy, the broadcaster travels a lot around the world - and also at international trade fairs.

Recently, Deutsche Welle was on the road again. They were guests in Colombia - more precisely: in Cartagena - to participate as an exhibitor at the Andina Link 2018.

Our task for this trade fair appearance: Conception of the trade fair stand with construction drawing. A local stand builder, an independent partner of Deutsche Welle, erected the stand according to our plans. The beautiful pictures we got to see from this well-visited appearance prove to our great joy: Even exhibition stand construction overcomes borders.

Incidentally, Andina Link was a great success with many contracts concluded for our sales department and a great number of satisfied customers.

 

 

Christian Vogt, Deutsche Welle - marketing abroad
Our trade fair concept for Deutsche Welle -
© by hallmann messebau + design
and the well-attended exhibition stand on site in Cartagena.
© by Deutsche Welle

 

Text: Petra Hallmann