We developed an exhibition concept for the exhibitor Ages’ stand at the ITF in Leipzig. This had to communicate their competency and user-friendly solutions for road usage charging with a high level of data security to visitors from economics and politics.
The stand therefore focusses on information exchange and a presentation in line with the CI of the company. The exhibition stand was appears clear and matter-of-face in accordance with these requirements. Large graphics communicate spatial depth to make the stand feel larger. These large graphics also act to help visitors quickly orient themselves as to the content. The bright Ages blue contrasts with the simple, bright spatial structure, providing their brand a highly harmonious and fresh appearance.
AGES, based in Langenfeld is a leading European service provider of road usage charges. They have around 80 employees with the responsibility for collecting around 4 billion euros in road charges annually as well as for operating over 4000 points of sale in thirteen European countries .
The International Transport Forum, ITF for short, is an annual summit organised by the OECD. Transport ministers from 54 countries took part in 2015. This forum for discussions on world transportation issues focuses on mobility of the future.