The feeling of an urban lifestyle overcomes visitors who step foot into this open exhibition stand with huge spaces. This exhibition stands with a loft atmosphere breaks down the boundaries between work and living, product presentation and artistic exposition.
A mix of apparently untreated materials like unplastered brickwork, old wood, rough concrete and iron gives it the unusual industrial style.
Puristic vintage lamps provide striking accents to the design that work to enhance the factory-style charm. All carefully and individually selected pieces of furniture are arranged to lend a real feeling of style. The presentation of the product on cage trolleys and real planks of wood underline the industrial feeling in a fun way. Framed images telling the history of the exhibitor hang above the products on show. Not only do these convey a subtle advertising message, but also create a feeling of being at home.
Elten GmbH is a leading manufacturer of modern and functional safety boots, producing around two million pairs annually. Located in Uedem on the Lower Rhein, the Elten company has a long tradition with over 260 employees working to supply high-quality products to clients in industry, retail, trades, crafts and institutions via their specialist shop.
The bauma is the most important trade show for construction machinery in the world, taking place in Munich every three years. It broke records again in 2016: Around 500,000 visitors from 200 countries travelled to Munich to visit the bauma. Willingness to invest war significantly higher than exhibitors had expected.
Covering an area the size of 85 football pitches, the bauma was also the largest trade show in the world by total area.