Project

Elten | Bauma | 45 m²

An exhibition stand with a loft atmosphere

Breaking down the boundaries

The feeling of an urban lifestyle overcomes visitors who step foot into this open exhibition stand with huge spaces. This exhibition stands with a loft atmosphere breaks down the boundaries between work and living, product presentation and artistic exposition.

A mix of apparently untreated materials like unplastered brickwork, old wood, rough concrete and iron gives it the unusual industrial style.

Puristic vintage lamps provide striking accents to the design that work to enhance the factory-style charm. All carefully and individually selected pieces of furniture are arranged to lend a real feeling of style. The presentation of the product on cage trolleys and real planks of wood underline the industrial feeling in a fun way. Framed images telling the history of the exhibitor hang above the products on show. Not only do these convey a subtle advertising message, but also create a feeling of being at home. 

Bild

About the exhibitor Elten

Elten GmbH is a leading manufacturer of modern and functional safety boots, producing around two million pairs annually. Located in Uedem on the Lower Rhein, the Elten company has a long tradition with over 260 employees working to supply high-quality products to clients in industry, retail, trades, crafts and institutions via their specialist shop. 

Bild

bauma 2016: the trade show

The bauma is the most important trade show for construction machinery in the world, taking place in Munich every three years. It broke records again in 2016: Around 500,000 visitors from 200 countries travelled to Munich to visit the bauma. Willingness to invest war significantly higher than exhibitors had expected.

Covering an area the size of 85 football pitches, the bauma was also the largest trade show in the world by total area.

Bild

Key facts

Exhibitor Elten GmbH I Sector Manufacturer of safety boots I Exhibition bauma 2016, Munich I Stand size 45 m², corner stand I Distinctive feature Stand with a loft atmosphere to give off an urban lifestyle feeling I Lead time 6 weeks I Design 2 revision cycles I Exhibition design, project management, production, assembly hallmann Messebau-Gesellschaft I Photos Daniel Davertzhofen

 

Inspired? Impressed? Curious?

Then we should get to know each other. Call us on +49 (211) 8767330 or send us an email. We look forward to you and your project. 

 

Similar projects

Image

United Biopolymers | Interpack | 42 m²

more infos
Image

LVMH | Promotion Dior Sauvage | Hamburg

more infos
Image

Tubex + Stölzle | Interpack | 42 m²

more infos
Image

Deutsche Messe Interactive | CeBIT | 40m²

more infos
Image

AGES | ITF | 24 m²

more infos