The vacuum cleaners of Europe's leading brand for floor care, Dirt Devil, can be found in millions of households throughout Europe. The trade show appearance at IFA is all about showcasing the brand's new products.
The right ambience for the cleaning specialist's product show? Clean and tidy. That's why there are the podiums with lots of space around them. This looks tidy and at the same time the everyday products - so individually highlighted on the pedestals - look exclusive. White is the dominant color of the booth. Why white? Sure, it's the color of spotlessness and purity. Besides, the Dirt Devil red asserts itself particularly powerfully on a white background.
A considerable part of the booth is reserved for conversations with trade show guests. Here, things are much more cozy for a good reason.
Exhibitor As a floor care and cleaning specialist, Royal Appliance International GmbH is a subsidiary of the globally active TTI Group. From its headquarters in Neuss, Royal Appliance successfully supports the strong Dirt Devil brand, among others. In 2017, for example, Dirt Devil won the German Brand Award in the Consumer Products category. And in a comprehensive study, the financial magazine Focus Money came to the conclusion that Dirt Devil was the second most popular customer brand in the ranking of the household appliances category I Industry Manufacturer of floor care products and power tools I Trade Fair The IFA, which takes place annually under the radio tower in Berlin, is the most important consumer electronics trade fair in the world. In 2017, over 253.000 people were inspired by the products and ideas of 1.800 exhibitors. I Stand Size 208 m², head stand I Exhibition Design, Project Management, Production, Assembly HALLMANN Messebau & Design I Photos Kai Abresch
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