Project

Dirt Devil | IFA | 208 m²

Pure white and activating red accents


This is how the cleaning specialist Dirt Devil presents itself at the IFA in Berlin at its trade fair appearance
 

We associate white with cleanliness. Red stands for vitalizing energy. If we take large white surfaces and combine them with red accents, the perfect colour space is created for the product presentation of the floor cleaning specialist Dirt Devil, who has chosen the activating red as his logo colour.

The fair visitors can easily find their way into the big world of Dirt Devil floor care products, neatly organized and clearly arranged into product groups. The necessary portion of attention-grabbing movement is provided by the small suction robots called "Spider", which use quiet humming to do their rounds on the rimless platform without falling down.

A considerable part of the exhibition stand is reserved for discussions with trade fair visitors. This area contrasts with the clean look of the product presentation with warm wood tones and home-style loft graphics.
 

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The exhibitor Royal Appliance and the brand Dirt Devil

As a floor care and cleaning specialist, Royal Appliance is a subsidiary of the globally active TTI Group. From its headquarters in Neuss, Germany, Royal Appliance successfully manages the strong Dirt Devil brand. In 2017, for example, Dirt Devil was awarded the German Brand Award in the Consumer Products category. And the financial magazine Focus Money came to the conclusion in a comprehensive study that Dirt Devil ranks second among the most popular consumer brands in the household appliances category.

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Exhibition fair: IFA

The IFA, which takes place annually underneath the radio tower in Berlin, is the most important consumer electronics trade fair in the world. In the year 2017, more than 253,000 people visited the trade fair and thus recorded an increase in visitor numbers compared to the previous year. The 1,805 exhibitors are very satisfied with the results of the fair. An order volume of EUR 4.7 billion is expected - according to the trade fair's final report.

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Key Facts

Exhibitor Royal Appliance International GmbH - Dirt Devil I Sector Producer of floor care products and power tools I Exhibition IFA 2017, Berlin I Stand size 208 m², head stand I Distinctive feature clean and tidy look of the product presentation I Lead time 3 months I Design 4 correction loops I Exhibition design, project management, production, assembly hallmann Messebau-Gesellschaft I Photos Kai Abresch

 

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