Anyone who visits the exhibition stands of this producer of safety boots is captivated by an inviting atmosphere. You almost feel like you’re a guest in the living room of an old friend. Here you’ll find classic lounge furniture arranged on soft kilim rugs for large groups. And so that you really feel at home, there are even throw cushions on the sofa. Generous and lovingly decorated shelves surround the seating area with framed pictures hung on the walls.
The product settings for the fashionable safety boots are designed with at least as must loving detail as the conversation area. Different base materials group products into different themes – and if you look closely, you will even notice an elaborate floor mosaic inlaid with different types of wood. The various product displays are made from real wood planks with a light glazed finish. Large format graphics that appeal to emotion form part of the product setting. An interesting, almost artistic detail is found in the sound showers arranged around a red painted tree trunk. Here you can get audio information without disturbing others nearby.
Certainly the most distinctive feature of Elten’s stand this year is the concrete cube erected over two floors. This striking piece of architecture stands out as a landmark above everything that is going on around it and gives this urban exhibition stand an unmistakeable vintage look.
A statement on the Elten website states: “The ELTEN exhibition team worked to prepare for the event over many months; they designed a stand that more than fulfilled the expectations of visitors – the effort was entirely worthwhile! This is what makes trade fairs so much fun: visitors hungry for knowledge, great conversations with positive feedback, enjoyment when presenting new innovative products and some great ‘catering’ for our guests.”
This internationally leading trade fair for personal protective equipment and operational heath and safety takes place every two years. In 2015 it was attended by more than 65,000 industry visitors from 80 countries. These figures saw the exhibition achieve a new all-time high for its 30th anniversary. This exhibition sets the market trend throughout Europe and beyond, says its closing report. It further states that the mood in the exhibitions halls was thoroughly positive.
Elten GmbH is a leading manufacturer of modern and functional safety boots, producing around two million pairs annually and once again put its trust in the ability of our company to create its stand for the A+A 2015. Located in Uedem on the Lower Rhein, the Elten company has a long tradition with over 260 employees working to supply high-quality products to clients in industry, retail, trades, crafts and institutions via their specialist shop.