For its appearance at the UEG Week, FUJIFILM aimed to showcase the new ELUXEO™ endoscopy system in a powerful and memorable way. The goal was to make the company’s technological leadership tangible – and to present the latest advances in imaging to a specialist audience.
At the center: the rotunda. A dedicated experience space that featured the new system through interactive applications and high-resolution video sequences. Surrounding this core were clearly structured presentation areas, themed product zones, and a large stage for expert talks.
A striking LED arch with dynamic branding framed the stand and drew attention from afar. The result: a stand that made high-tech visible – precise, inviting, and thoughtfully designed down to the last detail.
Exhibitor FUJIFILM Europe GmbH. With over 4.500 employees, Fujifilm Europe is active throughout Europe. The company is a supplier of medical and optical systems. I Industry Medical technology I Trade fair UEG-Week: The largest and most renowned congress for gastronenterology in Europe I Stand size 305 m², island stand I Interactive product presentation, media technology, lighting concept AS-Systems I Photos Harald Lachner I Exhibition design, project management, production, assembly HALLMANN Messebau & Design, Düsseldorf
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