“We would like to have an inviting and representative exhibition stand. And we would also like an aesthetic way to present our sleepers”, was the specification from Consolis.
Using this specification, we developed an exhibition stand with a two floor structure and asymmetric layout. This enabled the creation of dialogues with a dynamic effect, supported by wonderfully balanced graphic designs from Malika Benamara who is responsible for the CI at Consolis.
Intentionally contrasting with the asymmetry of the stand architecture, the product presentation is planned around a sequenced principle.
“When searching for a fitting presentation format for the sleepers, I took inspiration from the ‘C’ in the Consolis logo”, explains Alexander Zoggolis, our designer who created the displays. The heavy railway sleepers appear to sit weightlessly on their C-pedestals and are highlighted and brightly illuminated to give the effect of being an architectural treasure.
Of course, there is a lot of information to provide about each individual sleeper and plenty of space to talk has therefore been provided for the Consolis advisors. Screens mounted directly above the exhibited items provide further information. The relaxed business lounge is also available for an informal exchange.
Consolis has around 10,000 employees and production facilities in 30 countries, making it a market leader in precast concrete products. The company has an incredible capacity to produce railway sleepers, with the ability to make 3.5 million concrete sleepers each year. Such expertise means that innovation is very much a part of what they do and it was important that Consolis was able to convey this message at their stand.
InnoTrans is the leading international trade fair for transport technology. Taking place every two years, it is the highlight on the calendar of train enthusiasts from all over the world. The trade fair 2016 filled a total of 41 exhibition halls with 2955 exhibitors from 60 countries and 137,391 visitors from industry. The railyard and outdoor area was also completely booked out.